According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing. 72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers. 50% of U.S. enterprises […]

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Au-delà des données : défis et opportunités à venir pour les entreprises ; une étude KPMG